MANAGING THE COMPLEXITY OF B2B COMMERCE IN A B2C-LIKE CUSTOMER EXPERIENCE
B2B is a more complex form of eCommerce that typically involves larger transactions, longer-term relationships, and much higher stakes. Success requires mastery of larger product catalogs, more complex organizational structures, a wider ranges of payment methods, and customized workflows and data exchange. Despite these complexities, B2B buyers expect a personalized and frictionless shopping experience, akin to what they enjoy as consumers.
B2B merchants need the right commerce platform and partner to meet the high demands of their B2B buyers.